Living Entrepreneurship Blog / Tag: Online Marketing - page 2

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Acquiring Customers

Unsure how to grow your business to 10, 100, or 1,000 customers? Dan Marques, marketing guru and Babson alum, hosted a Summer Venture Program lunch and learn session to provide strategies and resources for teams in this precise situation. If your goal is to reach ten people, Dan’s advice is not to worry about whether…

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#How2Tuesday: How 2 Acquire Customers Online

The Blank Center’s #How2Tuesday series continues on Tuesday, April 12 at 5pm! How 2 Acquire Customers Online with Dan Marques ’07, Director of Online Marketing at Talbots! Wondering how to acquire your first 10, 100, or 1,000 customers?  Hearing all the digital marketing acronyms (SEM, SEO, SMO, etc.) and options and unsure where to start? …

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How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

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Useful Tips and Tools on Customer Acquisition

On June 27th, Dan Marques’07, senior online marketing manager at Reebok, visited the Summer Venture Program to share his tips on using useful online tools on customer acquisition. Marques pointed out that marketing fundamentals we learned in class actually apply to real situations. Marques emphasized the importance of finding your niche market. Marques provided some…

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Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…

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Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

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Is your Startup on Google+?

If you’re not already circled in with the rapidly increasing Google+ user database, now is the time. A few days ago, Larry Page of Google reported that Google+ has 90 million users, which was more than 10 million users greater than was predicted the new social network would have at this point. The benefit of…

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To Group-Buy or To Not?

Suddenly Group-Buying is all the rage online and every website that has any sort of database or email list is suddenly offering discounts to other products/services.  With the news that Groupon is preparing for a $25 Billion IPO and there are now 1000’s of clones, group buying is a fad that will stick around for…

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Leveraging Social Media for a Start-up

Drive More Traffic To Your Website With Social Media Starting a new business with the internet as your shopfront means competing with many other online businesses, but it also means that you have access to much more free traffic than you could ever hope for. To get that free traffic, online start-ups might want to…