By Antonette Ho | February 15, 2017
The Blank Center’s #How2Tuesday series continues on Tuesday, Tuesday, February 21 at 5pm! How 2 Do In Depth Market Research with Angelo Santinelli, Adjunct Lecturer of Entrepreneurship! Just Start! Act! Go talk to Customers! For today’s millennial entrepreneur this means email or survey people. However, most entrepreneurs really don’t know how to create and administer…
By Antonette Ho | August 27, 2015
Through the Butler Venture Accelerator, we meet with a lot of students and alumni with many entrepreneurial ideas. One of the key steps that any entrepreneur needs to make to turn their idea into an opportunity is to gather market intelligence. Market intelligence is what entrepreneurs use to make decisions. During the Summer Venture Program,…
By Babson Hatchery | July 10, 2015
The following post is from Samuel Sternweiler ’17, founder of JEWELv, a summer 2015 hatchery business. General education is necessary to gain basic knowledge to understand the world around you, but it may not do much for driving you towards a career. For the last few years I have had the pleasure of attending the…
By KP Rhee | June 4, 2013
Kevin Mulcahy, one of advisors in Summer Venture Program, recently held a lunch and learn session talked about market intelligence (also known as business intelligence and competitive intelligence). His profession at Fuld & Company the last few years helped him become a market intelligence expert. According to Mulcahy, market intelligence is information that can affect…