Permanent Link: https://blogs.babson.edu/entrepreneurship/2012/06/23/think-like-a-five-year-old/
The Babson Summer Venture Program is a great learning environment for us entrepreneurs to shape and re-shape our thinking as we pursue our big ideas. This week we were reminded to think like a five-year-old. Tony McCaffrey talked about “functional fixedness,” a cognitive bias that limits our thinking. For most of us, we tend to…
Who will be the end user of your product? What will they use it for? Sometimes these questions are easy to answer with “we work in industry X, providing product Y to solve problem Z in market G.” However, often with large general consumer focused products and services, the product need’s to service many users,…
