Living Entrepreneurship Blog / Tag: GrowthSpark

Avatar photo

Young Entrepreneurs Panel with Babson Entrepreneurship Club

One of the most common challenges that startups often face is a customers. Not only it is hard to find customers, retaining customer relationships are challenges. Founders of Quick Key (Issac Van Wesep M’08), SynapseSEM (Paul Benson M’09), and Growth Spark (Ross Beyeler ‘09), spoke with the Babson Entrepreneurship Club on customer acquisition, customer conversion,…

Avatar photo

Designing for Customer Conversion

Customers can be categorized in two groups: a group of customers who is ready to buy and another group of customers who is looking to buy. Customers who already decided to buy products typically purchase the product/service within a short period time. They are relatively easy to approach compared to those looking to buy. These…