Permanent Link: https://blogs.babson.edu/entrepreneurship/2020/02/06/how-2-use-digital-marketing-for-your-startup/
Entrepreneurs in 2020 have access to a growing range of increasingly powerful marketing tools. But amidst all of the other responsibilities that come with growing a venture, how much marketing do founders need to do, and which tools are the best use of their time and resources? The Blank Center kicked off this semester’s series…
Lack of resources is nothing new to entrepreneurs. Luckily, the internet provides a tremendous amount of free resources to help any budding entrepreneur build, promote and grow a company! When I first started my company, CAMFormulas.com, which is an online retailer of high-quality vitamins, dietary supplements and nutritional products, I relied heavily on free tools offered on…
One of the most valuable marketing tools in an online start-up company’s toolbox is email marketing. Granted, there is a thin line between “email marketing” and “spam”. It is essential to understand the difference between the two in order to conduct a successful email marketing campaign. Value One should always provide something of value in…
