Living Entrepreneurship Blog / Tag: Design

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Social Impact: Market Imperative, Market Opportunity

At the 2017 Babson Entrepreneurship Forum, the closing event was a panel titled “Social Impact: Market Imperative, Market Opportunity.” Cheryl Kiser, Executive Director of the Lewis Institute, introduced the session. “The theme of the Babson Entrepreneurship Forum is to make an impact. This panel will explore ecosystems that support socially-focused ventures. A startup’s connection to…

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Generating New Business Ideas: Empathy and Customer Focused Design

The idea is crucial in starting a business. The first Butler Venture Accelerator activity this year was a lunch and learn session on how to identify, refine ideas, move forward, while keeping customer design in mind. Great ideas often solve problems that are not our own. Usually the group of people that we solve problems…