Permanent Link: https://blogs.babson.edu/entrepreneurship/2009/12/19/putting-flyers-in-a-building-complex/
So we’ve all heard about gorilla marketing and how effective it can be, but how difficult is it? Whoever named it GORILLA marketing definitely knew how brutal it can be. Recently we decided to go to over 1000 different apartments throughout Boston putting fliers under people’s doors, it was exhausting. The most difficult part of…
Before investing in a franchise you must be sure to do extensive background research on the brand and support system that the company provides. There are many online tools that you can use to find information on franchises online. One of my favorite research spots is Franchise Fix, because they provide just the right amount…
As many of you know, part of bongobing’s strategy is SEO (Search Engine Optimization) so I thought I would share some tips. First, there is onsite and offsite SEO both of which do involve a great deal of work. As a whole, SEO comes down to producing relevant content for your users and getting inbound…
BongoBing has gone through a bagillion website transformations all making the site better than the last, but the real question is does it actually matter? Does a better website mean better revenue? The answer is a big YES. Our search results page, example: outdoor seating furniture, has evolved dramatically in terms of user utility and appearance…
Developing a name for a new venture is one of the hardest things any entrepreneur can face. Ultimately, finding the perfect name requires a balance between creativity, utility, and design to create value So, as you start developing a list of potential names for your venture, here are some things to keep in mind: YOUR…
