Living Entrepreneurship Blog / Author: Yerim Kim - page 2

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Past Rocket Pitch Participants: Where Are They Now? (Series: Part I)

Octavia Costea M’15, founder of Spreads and Beyond, recently shared with me her experience with Rocket Pitch. Spreads and Beyond is a producer of delicious, 100% pure fruit spreads without any artificial pectin or added sugar. Octavia uses a unique old Romanian family recipe to make this possible. Costea  is currently part of the WIN Lab, participated…

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Identifying Customer Needs and Prototyping

On October 6th, the Butler Venture Accelerator had a workshop on identifying customer needs and prototyping. This workshop aimed to help entrepreneurs to learn how to generate new business ideas based on customer needs. Participants created a simple prototype of a wallet. In the process, participants interviewed their “customer,” created a simple prototype and pitched…

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Entrepreneurship Pictionary at Kids College, Babson Reunion & Homecoming

On September 20, the Blank Center participated in Kids College at the Babson Reunion and Homecoming. Butler Venture Accelerator prepared Pictionary game for Kids College and had a lot of fun with the kids. The Entrepreneurship Pictionary contained words related to Babson alumni’s startups. Here are the list of the words and facts in the…

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Generating New Business Ideas: Empathy and Customer Focused Design

The idea is crucial in starting a business. The first Butler Venture Accelerator activity this year was a lunch and learn session on how to identify, refine ideas, move forward, while keeping customer design in mind. Great ideas often solve problems that are not our own. Usually the group of people that we solve problems…

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Takeaways from SVP alum Sara Gragnolati M’10

Summer Venture Program alum Sara Gragnolati M’10, founder and CEO of Cocomama Foods, spoke with the 2014 cohort and shared her takeaways from founding venture. Gragnolati has 10+ years of experience in the natural products industry. Cocomama Foods uses ancient grains to create gluten free, nutritious, delicious, on-the-go foods. Gragnolati won the 2010 Douglass Competition,…

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Takeaways from SVP alum Alex Debelov ’10 (Virool)

Summer Venture Program alum Alex Debelov’10, founder and CEO of Virool, spoke with the 2014 cohort and shared his takeaways from founding a venture. Debelov won the 2010 John H. Muler Business Plan Competition, the predecessor of the B.E.T.A. Challege, and was named a Top 5 College Entrepreneurs by Entrepreneur Magazine in 2010. Here are…

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Lessons from Serial Entrepreneur Ben Fischman

On July 15th, Summer Venture Program participants went on a field trip to MassChallenge. The 2014 SVP cohort had the pleasure of listening to Ben Fischman share his story. Fischman is a serial entrepreneur and business executive. Fischman was the founder and CEO of Lids Corporation, an exclusive sports retailer, and Rue La La, a…

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The First Steps to Entrepreneurial Sales – Takeaways from SVP Alum Matias Sevi’12

On July 10th, Summer Venture Program alum Matias Sevi’12 spoke with the 2014 cohort and shared his way of exploring entrepreneurial opportunities. In addition to participating in SVP in 2012, Sevi won the first alumni track of the B.E.T.A. Challenge in 2013 for his venture MandaSeguro.com. Sevi pointed out the importance of being attentive to the opportunities…

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Lessons Learned from SVP Alum Ramón Salinas M’12

On July 8th, Summer Venture Program alum Ramón Salinas M’12 visited the 2014 cohort to share his takeaways from participating in the program and his entrepreneurial journey. Prior to coming to Babson for his MBA, Salinas had experiences in startups and had taught in Universidad de los Andes for several years. Like other SVP participants, Salinas…

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Useful Tips and Tools on Customer Acquisition

On June 27th, Dan Marques’07, senior online marketing manager at Reebok, visited the Summer Venture Program to share his tips on using useful online tools on customer acquisition. Marques pointed out that marketing fundamentals we learned in class actually apply to real situations. Marques emphasized the importance of finding your niche market. Marques provided some…