Permanent Link: https://blogs.babson.edu/entrepreneurship/2009/11/03/direct-marketing-with-holiday-cards/
All small businesses these days need a simple website design to ensure that their customers have a method of learning about them online. But does a service based business really need a website? Well, I believe that it all comes down to what their goal with the site really is. If the goal is to…
A good brainstorming session with a fellow entrepreneur is always fun, I recently had one with a good friend and by the end of it we were pretty sure that we could take over the world. There are so many ideas out there up for grabs that it’s amazing to me that everyone isn’t at…
If you’re looking for an effective way to generate customer loyalty, acquire new customers and make the name of your business more recognizable, then consider handing out promotional items. Giving away useful, everyday items such as keychains, notebooks, T-shirts, pens, hats and magnets labeled with your logo and tagline is an inexpensive way to get…
Promotional Christmas cards are a great way to stay in touch with your mailing list, frequent customers or future prospects. When designing your holiday cards, it’s a good idea to remember that many other businesses also use seasonal cards for promotion—how can you make your holiday card stand out from the rest? There are a…
With the increase of social media sites on the web, companies have found a way to market and improve upon their products by using the newly-established field of text mining technology. Social networking sites and blogs allow companies to bypass traditional market research methods and get opinions directly from the consumer. By processing this information,…
There are many types of direct marketing strategies, but some of the most effective campaigns are the ones that don’t look like direct marketing. Holiday cards are still a time-honored tradition between friends and family, even in the Internet age this is a popular way stay in touch. Consider using a custom printed holiday card as…
