Living Entrepreneurship Blog / Author: Marissa Goldstein

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Profile of a WINner: Michelene Wilkerson

A sophomore from Staten Island, NY, Michelene Wilkerson is an inspiring entrepreneur who is passionate about motivating others, social justice and exploring new ideas. In addition to starting her business 36HUGHES, Michelene has been a contributor to Entrepreneur Magazine and a Youth Poet Ambassador for Staten Island (2010-2011). She was also a member of the…

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Profile of a WINner: Joanne Louis

With the 2013-2014 academic year just about over, I wanted to be sure to highlight a few more WINners: women who were part of the first cohort of the Women Innovating Now (WIN) Lab, a year-long residency program for students at Babson College that accelerates their entrepreneurial path from ideation to launch. A senior and…

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Profile of a WINner: Savitha Sridharan

I recently had the opportunity to speak with one of The Women Innovating Now (WIN) Lab’s participant, Savitha Sridharan, MBA Candidate Class of 2014, to discuss her business, Aurora. An engineer by training and an ultra-marathon runner, Savitha is dedicated to creating awareness and solutions to help communities in her native country of India as…

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Profile of a WINner: Daniela Afonso

I recently sat down with one of The Women Innovating Now (WIN) Lab’s participants, Daniela Afonso, MBA Candidate Class of 2014. Daniela, a native of Brazil, is a marketing professional with more than 10 years of experience developing local and national marketing campaigns. She started two successful businesses prior to pursuing her MBA at Babson.…

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Profile of a WINner: Maria Becerra

I recently sat down with one of The Women Innovating Now (WIN) Lab’s participants, Maria Becerra, MBA Candidate Class of 2014, to discuss her business, Trinity Activewear. Maria hails from Colombia and is an avid swimmer, biker and runner as well as a “fashionista”. In addition to recently winning the WIN Lab’s “Most Traction to…

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Profile of a WINner: Brittany Lo

I recently sat down with one of the Women Innovating Now (WIN) Lab’s participants, Brittany Lo ‘14 to discuss her business, Beautini by B.Lo. An accomplished and ambitious senior at Babson College, Brittany is currently competing in EDENS Retail Challenge, where the best up-and-coming entrepreneurs pitch their retail concepts to compete for prize money. Tell…

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Profile of a WINner: Emily Lagasse

I recently sat down with one of The Women Innovating Now (WIN) Lab’s participants, Emily Lagasse M’15 to discuss her business, FedWell pet foods. Emily was recently named the winner of the 2013 Female Entrepreneurship Challenge at the Annual Women’s Business Conference. Tell me about your business idea. FedWell brings home-cooked, preservative-free dog food to…

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How to “Own a Room”

On September 24, the Babson community had the unbelievable opportunity to meet and hear from Babson’s Center for Women’s Entrepreneurial Leadership’s (CWEL) newest entrepreneur in residence–music and fashion powerhouse Sophia Chang. Sophia spent two days with the Babson community, including an interactive networking session where she shared her art of how to “own a room”…