Living Entrepreneurship Blog / Author: Joseph Draschil

Avatar photo

Babson Wants Actionaries

Steve Blank calls it Customer Development. Eric Reis calls it the Lean Startup Methodology. Babson College calls it E.T.A. (Entrepreneurial Thought and Action). The premise is simple: Let’s stop kidding ourselves that we can predict how a new startup will perform in the marketplace. Prediction logic reigns supreme in many areas of business, but early stage startups is not…