Permanent Link: https://blogs.babson.edu/entrepreneurship/2010/01/17/determining-the-business-potential-3/
Until recently, ‘failure’ had become a taboo word in our achievement-oriented society. No one wanted to admit that they had experienced it, and those who did often threw in the towel, assuming they simply didn’t have what it took to bring their dreams into fruition. The good news is that times are changing, and failure…
Many people think that starting their own business is a costly affair. This doesn’t necessarily have to be that way. Of course there are many costs involved. Think of renting office space, hiring of employees, cars and trucks, legal fees, your corporate identity, letter headed paper, advertising, taxes, and so on. Also the development of…
Google Analytics is a free service from Google that shows how visitors found your Web site and how they interact with it. The information provided by Google Analytics is specially useful for online marketers who poverty to focus their marketing resources and get the most continuance from their online advertising. Google Analytics is easy to…
When it comes to expanding your business, you can either sell more to your existing clients or look out for new customers. Of course, the former would be easier. Customer experience is the key to this. Word of mouth advertising works really well. All you need to do is keep your customers happy and content.…
Many companies are having trouble keeping their budget in the black. If they would only keep an eye on the trends of today they would not have to worry but instead find their company will never go in the red. A good way to stay alert to all is to keep an eye on the…
Today I met a VC while grabbing a cup of Coffee at Starbucks. I was venting about some minor set backs that I’ve had recently to the casual stranger while waiting in line. The conversation was very low key and we ended up talking about an idea that one of the BongoBing founders had related…
Can you achieve success in your business by hiring staff or laying off staff? Suppose if your business or industry is based on high technology, hiring technical writers or e-learning professionals is profitable or not. If you have to increase your skilled staff and their growth for your company growth, you will have to sacrifice…
1. INTRODUCTION: Tell Them Who You Are – When you call your prospect on the phone, simply introduce yourself and acknowledge who you are and if applicable, remind them of your website that they recently visited. You’ll also want to be sure you ask them if itIntro is a good time to speak. This shows…
So many of us have heard of (or are part of) tech companies that have tons of video games of work and promote a stress free environment, but is this actually helpful? We at BongoBing put it to the test by setting up Wii Fridays, where we, as the name suggests, play the Wii on…
If you would like to know about the progress of your industry, you should first seek the growth perspective. This includes the size of your trade, the growth rate, the profit line and the prevailing trends. The knowledge of the size of your business and its history helps to view it more objectively with comparison…
