Living Entrepreneurship Blog / Babson Entrepreneurs

Millions, Moves, and Milestones: Updates from Babson Businesses, vol. 3

Babson entrepreneurs have been featured in the media, honored for their accomplishments, and successful in their fundraising endeavors in the past few months – here are just a few of their updates.

Gravyty, which provides fundraiser enablement solutions powered by artificial intelligence, announced a $21 million investment from K1 Investment Management. Gravyty was co-founded by Adam Martel, CEO, and Rich Palmer, CTO, both MBA’16. While at Babson, they were very active in the Blank Center community, pitching at Rocket Pitch and working in the Hatcheries.

TB12, the performance lifestyle brand co-founded by six-time Super Bowl champion Tom Brady and business partner Alex Guerrero, acquired VitalFit Nutrition, founded by Alfred Schofield and Cameron Fische, both MS’16. VitalFit Nutrition is a wellness and nutrition company offering innovative, plant-based fitness recovery products. VitalFit is now selling its recovery products – Tart Cherry, Rested, and RedRoot – at the TB12 Performance & Recovery Centers in Boston and Foxboro, as well as on

Realplay, led by founder Justin Real MBA’17, shared that it raised $1 million on a term sheet lead by Christopher Mirabile and LaunchPad ventures. Realplay’s technology delivers video of every swing, pitch, and catch that any player makes on a baseball or softball field. In 2020, Realplay plans to expand from 10 fields to 130 across the country.