Living Entrepreneurship Blog / Babson Entrepreneurs

#How2Tuesday: How 2 Validate a Business Idea

The Blank Center’s #How2Tuesday series continues Tuesday, February 27 at 5pm in the Blank Center Televideo Room: How 2 Validate a Business Idea with Brad George, Associate Professor of Entrepreneurship at Babson!

What comes before the business plan? EVERYTHING! Before you think about how you will start your venture, you need to decide if you should start your venture. Join Professor George as we study the ins and outs of feasibility.

Brad George

About Brad George
Bradley George is an Associate Professor and the former holder of the John A. Hornaday Term Chair in Entrepreneurship. Professor George has a Ph.D. in Strategic Management and Entrepreneurship from Indiana University, an MBA from the University of Northern Iowa, and a B.S and M.Eng. in Mechanical Engineering from University of Louisville. His research focuses primarily on the areas of strategic decision making processes, sustainability and research methodology. His research has appeared in the Journal of Management Studies, Entrepreneurship Theory & Practice, Frontiers in Entrepreneurship Research, and Venture Capital: An International Journal of Finance. He was awarded the Stevens Institute of Technology Wesley J. Howe Award for the best paper on the topic of Corporate Entrepreneurship at the Babson College Entrepreneurship Research Conference in 2008. His work also appears in the books Life Cycles of New Ventures: A Cross-National Investigation, Teaching Entrepreneurship, Evolving Entrepreneurial Education and the textbook Entrepreneurship by Bygraves & Zacharakis. He has also published four teaching cases in entrepreneurship. His areas of interest and expertise include strategic decision making, the role of governance structure in corporate innovation, sustainability and research methodology.

Professor George teaches both undergraduate and graduate courses in entrepreneurship as well as special courses in environmental and sustainable entrepreneurship. Professor George has also previously taught courses in strategic management and leadership, organizational theory and change, business statistics and calculus at the University of Louisville, University of Northern Iowa, and Indiana University.

Prior to joining Babson College, Professor George spent 15 years in the diesel engine industry in a variety of positions in training, technical sales and service support, design, manufacturing, marketing, strategic planning and business process reengineering. Most of his career was focused on international markets and he worked in over 30 countries during this time. He was the Marketing Manager for Advanced Engine Programs at John Deere working on the launch of a $200M new product line before deciding to pursue his PhD.

In addition to his corporate experience, Professor George and his wife are the founders and owners of Attitudes Dance & Fitness and he has advised a number of small and start-up businesses ranging from small family businesses to VC-backed firms. He also previously served on the Board of Directors of the Waterloo-Cedar Falls Symphony Orchestra.

See you on Tuesday, February 27 at 5pm in the Blank Center Televideo Room!

What are #How2Tuesdays?:
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know how to do for your venture. Every Tuesday at 5pm in the Blank Center!