Living Entrepreneurship Blog / Babson Entrepreneurs

#How2Tuesday: How 2 Discover Your Customer

The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101.

The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer Development and walk you through the three steps to reveal and test critical customer insights that can help ensure product success. Attendees should bring a new product idea and who you think might buy this product. It doesn’t matter what type of product it is or how far along you’ve taken this idea.

About Keith Hopper

Keith Hopper

Keith is a product coach working with executives and their teams on product and team strategy and skill development. In addition to enterprise companies, Keith has worked with over 80 startups and in 2016 was voted Most Valuable Mentor by Techstar Boston companies. He is Entrepreneur in Residence at Olin College and a founding Trustee of the innovative micro philanthropy The Awesome Foundation, which furthers the interest of awesome in the universe through 86 chapters in 17 countries. Previously, he was at National Public Radio, where he ran Product for the Digital Services Division. More at

Keith’s work with startups focuses on product-market fit, helping answer questions like: what features should our product have and what should we build first/next? Who is our ideal market and where should we start/focus? How do we quickly and effectively learn from customers to help set direction? What are the biggest customer pains and benefits that we should orient around? How do we know we’re on the right path or need to pivot? How do we learn faster?

Keith’s work has emphasized transformative digital experiences like SaaS / software business automation and online marketplaces. Many of his clients are in the services sector (financial / business services, media / publishing, consulting, higher ed), but he has also worked with hardware, food, and CPG companies.

More info:

See you on Tuesday, October 10 at 5pm in Luksic 101 (new location)!

What are #How2Tuesdays?:
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know how to do for your venture. Every Tuesday at 5pm in the Blank Center!