Living Entrepreneurship Blog / Babson Entrepreneurs

2016 B.E.T.A. Challenge Finals! Who Will Win $20k?

In less than 24 hours, nine Babson entrepreneurs will present their ventures for a chance to win $20k cash during the B.E.T.A. Challenge finals!

2016 B.E.T.A. Challenge Finals

2016 B.E.T.A. Challenge Finals

The B.E.T.A. Challenge recognizes major milestones Babson businesses have achieved by taking action. Winners of the graduate, undergraduate and alumni challenges each win $20,000 in cash plus “services in kind” donations from corporate sponsors.

Who are the finalists?

Alumni Challenge
Cociel Foods (, @CocielFoods) consciously delivers tropical flavors from paradise.
Andres Valencia M’15, Diego Pacheco M’16 and Maria Valentina Lauria ’16

Green Piñata Toy Share (, @greenpinatatoys) is an online subscription service that ships premium, educational toys for young children.
Shiva Kashalkar M’11 and Kiran Kashalkar M’15

India in a Box (, @indiainaboxus) is an online meal subscription delivering authentic Indian food that is healthy and can be prepared in 5-10 minutes.
Shyam Devnani M’15

Graduate Challenge
BevBench (, @BevBench) provides end users with a better alternative for beverage placement while simultaneously offering our customers prime marketing real estate.
Daniel Tighe M’18 and Brian Tighe

Play Business (, @playbusinessmx) is the first online equity crowdfunding platform for Mexican entrepreneurs and global investors.
Joan Segura Oyamburu M’17 and Fernanda de Velasco

Vélocity ( inspires people to shift to new, cool, alternative methods of transportation.
Estefania Cotes M’16

Undergraduate Challenge
Bellicose Beauty Co. is the creator of LIXA (, @Lixa_shave_gel), a water-free shaving gel that requires no need to use water, lather, or rinse.
Michael Leahy ’18 and Jamie Steenbakkers ’18

GenyLabz ( helps build and run “Predictable Prospecting Engines” to fill the marketing funnel for Small and Medium size businesses in North America.

PICCPerfect (, @PICCPerfect) helps chronically ill patients by creating stylish and functional medical accessories that build confidence and ease treatment.
Emily Levy ’16, Maria del Mar Gomez ’16, Julianne Carlin ’17 and Yousef Al-Humaidhi ’15

Winners will be announced at Babson’s Celebrating Achievements in Entrepreneurial Thought and Action(R) event at 6:30pm in Knight Auditorium. We will be honoring Eric Johnson’72, P’08, President and CEO of Baldwin Richardson Foods and recognizing the 2016 Rising Stars. More info at

Follow us on Twitter #babsonbeta and see you at the B.E.T.A. Challenge finals at Olin 120!