Living Entrepreneurship Blog / Babson Entrepreneurs

#How2Tuesday: How 2 Acquire Customers Online

Dan Marques '07

Dan Marques ’07, Director Online Marketing at Talbots

The Blank Center’s #How2Tuesday series continues on Tuesday, April 12 at 5pm! How 2 Acquire Customers Online with Dan Marques ’07, Director of Online Marketing at Talbots!

Wondering how to acquire your first 10, 100, or 1,000 customers?  Hearing all the digital marketing acronyms (SEM, SEO, SMO, etc.) and options and unsure where to start?  Where do you invest your limited dollars and time to profitably acquire customers? Learn a cost effective, scalable, and effective framework and approach to acquiring customers online from someone who has scaled customer acquisition marketing across bootstrapped start-ups, venture backed companies, and billion dollar global brands.

Who is Dan?:
Dan Marques is a data-driven marketer and entrepreneur. Dan is currently Director of Online Marketing for Talbots. He previously led eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry start-up Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping launch and grow new ventures. Dan started his career at Vistaprint managing SEO and SEM efforts.

See you on Tuesday, April 12 at 5pm in the Blank Center!

What are #How2Tuesdays?:
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know how to do for your venture. Every Tuesday at 5pm in the Blank Center!