Living Entrepreneurship Blog / Babson Entrepreneurs

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips for startups thinking about their web strategy:

Web Development is an important initial expense to consider!

Web Strategy for Startups

Web Strategy General Process

While most people can attempt to design their own website, the ability to create a website that converts users into leads will be a major challenge without the right know-how and experience.

Web Development encompasses your web strategy! Consider using one firm.

Amateur design along with irrelevant and poorly written copy will make potential customers leave your site immediately. Utilizing one consistent firm to build your site and implement your web strategy will ensure you have the most cohesive and effective web presence.

Importance of Content

The content should be aesthetically pleasing yet at the same time relevant. Presenting interesting content will increase the chance that a website visitor becomes a lead, and eventually a customer.

Functionality and Responsiveness

With constantly changing mobile devices (desktops, laptops, tablets, mobile phones), startups are unable to manage multiple sites. Responsive web sites adapt to the screen size of the device, whether that is on mobile, tablet or desktop computer. A responsive website can be viewed and enjoyed by more people, and on more devices so that will significantly impact bounce rate, page views, browse time and conversion.

Scalability and Post-Development Costs

After the initial expense of creating the first website, startups need cash to scale up. That’s why we emphasize the importance of building on a scalable, user-friendly content management system (CMS). For most clients, WordPress is the CMS of choice. This allows clients to edit the website on their own without invoking the original developer. There comes a point when your business is ready to scale up and requires a web presence to reflect its new scale. Content management systems such as WordPress are behind some of the largest websites around, and are fully scalable to support the needs of your growing startup.

You’re running a startup, You don’t have time to cold call

Abraham Maslow once said: “You will either step forward into growth or you will step back into safety.” Great functionality, UX, and content are important, but without an online strategy to attain the right leads, there is little hope to achieve measurable results in sales.


About Wiz Studios

Wiz New Logo-small

Wiz Studios is a creative consulting studio that “builds technology that builds business,” What we do includes developing web presences, building mobile applications, creating brand identities, running marketing campaigns, and more. We work with clients big and small across a range of sectors to get their name out there and improve their business utilizing the most cutting edge technologies.

Having launched just five months ago with zero personal investment, we have taken Wiz Studios from a concept to a revenue generating business. Today, we’ve done projects for over 20 clients and maintain a team of 8 full-time development and design professionals around the world.