Living Entrepreneurship Blog / Babson Entrepreneurs

Use AdWords To Know Key Phrase Traffic Part 2

You would be amazed at just how much traffic a single word can bring or might not bring. Learning how to forecast the best words would be an amazing feat, and some people do it. When it comes to Google and their changes to the Google Keyword Tools, you may be wondering what you do now, and possibly worried that what words you DO pick for your business or website may not have the best traffic as you may have hoped. We talked about picking the 25 or less key words and that you can only have 25 different campaign accounts, so lets move on:

The next step to getting the most and learning the most about key phrase traffic is creating your own ad groups, campaigns and ads. Generally, this shouldn’t take all that long. Just pick your key phrase into one of your ad groups, make sure you set it as an exact match first, and then write yourself a nice ad around that word that makes sense to what exactly you are doing. Now, normally you don’t want it to be too good unless you want to make this your main source of advertising, if that is the case then go all out on writing those ads.

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