Living Entrepreneurship Blog / Babson Entrepreneurs

How To Make Your E-Mail Marketing Campaign Better

One of the many ways to promote your business is through e-mail marketing. In this case it is one of the best ways to promote it as well as your expertise. Many people are more interested in staying away from phone and e-mail advertising, meanwhile many others are discovering that using e-mail marketing is becoming one of the most effective means of getting sales. Actually, due to a study done back in 2009, it showed that e-mail marketing out performs every other form of direct marketing. Here are five tips that can help anyone use e-mail marketing to it’s best.

1. You are able to buy e-mails and names. Normal people that get mail like this call it spam, you probably get tons of it too. Don’t buy too many.

2. Use Marketing Programs That You Already Have
No one will be able to really opt in if they got no idea that you have information worth sharing, so in the e-mail link to your sign-up page and other things that will help spread the word and point people to the sign up page.

3. Make Opting In Easy
Once you get people to get on your site, make sure that it is an easy process being able to register to your site.

4. Don’t Spam Your Subscribers
Don’t drown your subscribers with e-mails, this is called spam. Keep them well placed apart unless you have breaking news that is worth sending another e-mail.

5. Use Your Mouth
Use social networking sites to spread the word. Pay for an ad or just post it on your wall.

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