Living Entrepreneurship Blog / Babson Entrepreneurs

Cohesive sales and marketing

For an effective business, sales and marketing must be treated as complementary departments, not separate entities. Your sales team should be supported by your marketing materials. Rather than visiting each prospective customer personally, marketing materials can be sent out to inexpensively produce leads. These materials should accurately convey the message you would like to give to your customers and answer the most important questions they may have about your company. You should have materials available for every point in the sales process where a prospect may be encountered. These materials should answer the questions the client may have at that point in the sales process. This combination of sales and marketing will guide prospects through the sales process and motivate them to make a purchase.