Living Entrepreneurship Blog / Babson Entrepreneurs

Creative Marketing Translates to Business Success

If business is rough, the last place to cut back is marketing. For relatively-little money, small businesses can grow through a combination of clever marketing techniques, including advertising, an Internet presence, development and use of customer and client databases and testimonials. There are unlimited options for marketing, and it’s important to create campaigns that are in keeping with your business and its goals. One form of marketing that all companies should have is business cards. No matter how small or large your company is, it’s vital for everyone in your company to have their personal business cards. Their are also other creative ideas, would your customers get a kick out of your knowing their birthday and sending them a discount coupon? Then, use your database and do it. Are they radio listeners? Think about a small ad campaign with spots read by the station announcer or providing a giveaway on a show that appeals to your demographic. The article begins with the attention grabbing statement, “The meek shall inherit bankruptcy.” It’s sad, but true. With today’s technology and so many ways to reach customers, business owners should be anything but meek. Creativity is the key to successful marketing, and there are so many methods and techniques for increasing traffic for fun and profit today. Look big, act strong and find the tactics that will be more effective for your business. These marketing techniques can pay big dividends for all kinds of businesses.