Living Entrepreneurship Blog / Babson Entrepreneurs

Promotional Products Keep Customers Thinking of You

If you’re looking for an effective way to generate customer loyalty, acquire new customers and make the name of your business more recognizable, then consider handing out promotional items. Giving away useful, everyday items such as keychains, notebooks, T-shirts, pens, hats and magnets labeled with your logo and tagline is an inexpensive way to get the word out about your business.

Did You Know?

According to the Promotional Products Association:

· 52% of people who receive promotional products do business with the company that distributes them.

· Over 55% keep the promotional products they have received for more than a year!

· 73% of people who used promotional items stated that they used it at least once a week. 45.2% used it at least once a day.

· 76.1% could recall the business’ name on the product that they had received in the past 12 months. This means you can reach customers for an extended period of time without spending a lot.