What is a good SEO strategy?
As many of you know, part of bongobing’s strategy is SEO (Search Engine Optimization) so I thought I would share some tips. First, there is onsite and offsite SEO both of which do involve a great deal of work. As a whole, SEO comes down to producing relevant content for your users and getting inbound links from around the web. If you have great content, people will link to you and you will rank higher on search engines. Onsite SEO involves the building of that content whether by you or your users. Offsite SEO involves getting the word out about your product or service so that people start talking about it and linking to it from across the web. Despite what many people believe, Google is fair and very algorithmic based so there is no “maybe they don’t like my site”. If you have great content and make some noise on the web about your product you will have a successful SEO strategy.