Tag: Strategy - page 2

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In Advertising, It’s All About The Strategy

By | June 24, 2013

While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…

Posted In Undergraduate Blog

Why companies use case interviews

By | April 23, 2013

More and more students are experiencing case interviews- they are popping up everywhere! Case interviews have always been a component of consulting interviews, but now we are seeing them used to evaluate marketing, strategy, operations and even retail positions. The case interview, or variations of the case interview, is here to stay. So, we should…

Posted In Undergraduate Blog