One of my responsibilities as a digital marketing intern at a fashion start-up is social media management. To some, social media management sounds like a relatively easy task. However, there are many complexities when it comes to content curation across platforms such as Instagram, Facebook, and Pinterest. Branding is an important aspect of…
For the past two weeks, I have settled into my internship position at Tru, Inc., which is a start-up based in Natick, MA that produces functional performance supplements. As an intern, I am the head of Social Media Operations in regards to the outreach and management of social media influencers! What are social media influencers?…
As the summer comes to an end, so does my internship with Saraswati Imports. I want to reflect on the summer and what I have learned from this overall work experience. There were a lot of little things that I learned that did not necessarily have to do with my job. This summer I was…
On my morning commute to the office, I often check the latest news and browse social media. Facebook, Instagram and Snapchat have become pretty common amongst most millennials. Social media has also been in the spotlight recently over numerous data scandals such as the Cambridge Analytica scandal. When the news of the Cambridge Analytica scandal…
One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…
Fellow higher education social media marketers: When a new social media platform is all the buzz, what do you do? Create an account and try to gain followers right away? Wait to see if the platform sticks around long enough to be worth your while? In higher ed, our undergraduate “customers” are unique in that…
The following post is from Sanjit Mandal MBA’18. Sanjit is the owner of California SEO Professionals, a digital marketing company focusing on profit-driven SEO and PPC strategies that help businesses get more traffic and better conversions. Oh, and he has a 4th degree in Goju Ryu Karate with almost 30 years of training, so you know…
The following post is from Lucas Lee-Tyson ’20, founder of Gloomy Season. Gloomy Season is a mid-range streetwear and skatewear apparel company that primarily focuses in t-shirts, sweats, and jackets. After being bought by Facebook, Instagram began to undergo changes to its back-end that radically changed how content was served to it’s users. Previously, pictures…
The following post is from David Zamarin ’20, founder of DetraPel, a fall 2017 hatchery business. Every startup founder will always hit a block on the road. Sometimes those blocks could include a manufacturing issue, a loss of customers, or an internal issue with the team. But, there is almost certainly one problem that every…
I often hear that people know they need to utilize LinkedIn for their job search and career management, but are unsure of what to include to leverage it most effectively. I was fortunate this past week to attend a webinar sponsored by the Alumni Career Services Network and presented by Lindsey Day, who teaches corporate recruiters how to…
