Tag: Social Media Marketing

2019 SVP Startup Profile: Rostock

Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! In our current social media age, advertisers and marketers are being presented with innovative new channels for reaching customers. But in…

Posted In Living Entrepreneurship Blog

Jewels Are Cool

Considering this is my first blog, I would like to introduce myself and what I am doing this summer. My name is Jenny and I am a rising senior at Babson College. This summer I am working at a company called Saraswati Imports which is a b2b wholesale jewelry company in the Berkshires in Western…

Posted In Undergraduate Blog

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Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Posted In Living Entrepreneurship Blog

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Scaling Your Startup

The following post is from David Zamarin ’20, founder of DetraPel, a fall 2017 hatchery business. Every startup founder will always hit a block on the road. Sometimes those blocks could include a manufacturing issue, a loss of customers, or an internal issue with the team. But, there is almost certainly one problem that every…

Posted In Living Entrepreneurship Blog

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How 2 Create Facebook Advertising Campaigns

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. Last fall, the Blank Center hosted a How 2 Tuesday with Andrew Krebs-Smith MBA’13, Founder and CEO of Social Fulcrum. During the session we How to Create Facebook Advertising Campaigns. About Andrew Krebs-Smith MBA’13 After building digital departments within traditional agencies,…

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#How2Tuesday: How to Create Facebook Advertising Campaigns

The Blank Center’s #How2Tuesday series continues on Tuesday, October 11 at 5pm in Olin 101 (different room location)! How to create Facebook Advertising Campaigns with Andrew Krebs-Smith MBA’13 of Social Fulcrum! This hands-on workshop will cover creating and managing Facebook advertising campaigns. We will explore strategies for creating unique and engaging ads (there are five…

Posted In Living Entrepreneurship Blog

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Digital Marketing for Startups

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…

Posted In Living Entrepreneurship Blog

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Finding The One

Hi, my name is Sophia and I am a rising sophomore at Babson. I am from New York City and hope to get into marketing for the fashion industry in the future. I am currently interning at Araks, a swim, lingerie, and sleepwear company focused on making women feel beautiful. I am a social media intern…

Posted In Undergraduate Blog

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How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

Posted In Living Entrepreneurship Blog