Tag: Selling

Keeping the Funnel Full: How 2 Build a Sales Pipeline

The generation of early sales is critical for startups. Securing initial customers validates the need for your idea and provides the necessary funding to keep the business moving. But for entrepreneurs who don’t have a finished product yet, or solopreneurs who will be juggling the role of salesman with other key responsibilities, the sales process…

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Strategic Selling for Startups

Pitching and selling: what’s the difference? While they are both important in the life of a startup, they are actually very different and require distinct skill sets. On June 12 and 13, Kate Merritt, owner of KMP Consulting, took some of the Summer Venture Program teams through an intensive B2B Sales Training workshop to help…

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4 Ways to Get Your Product Into Retailers

  July marks Independent Retailer month! Here, the WIN Lab has collaborated with four savvy entrepreneurs to get their advice on getting product ready for retail, partnering with retailers, helping those partners sell your products, and opening up your own shop. The following post was created by Katharine ReQua MBA ’17, co-founder of For Now and a Babson WIN Lab accelerator coach.  Katharine ReQua…

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From Online to In-Person: Opening Up Your Own Retail Shop

July marks Independent Retailer Month! Here, the WIN Lab has collaborated with four savvy entrepreneurs to get their advice on getting product ready for retail, partnering with retailers, helping those partners sell your products, and opening up your own shop. The following post was created by Emily Lagasse MBA ’15, CEO of , Fedwell Pet Foods and a Babson WIN Lab accelerator alumna.  In 2010, when…

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5 Ways to Get Your Product Ready for Retail

  July marks Independent Retailer Month! Here, the WIN Lab has collaborated with four savvy entrepreneurs to get their advice on getting product ready for retail, partnering with retailers, helping those partners sell your products, and opening up your own shop. The following post was created by Angie Sanchez MBA ’11, CEO of Artyfactos, and a Babson WIN Lab accelerator alumna.   Artyfactos is a socially…

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5 Ways to Help Your Retailers Sell

July marks Independent Retailer month!  Here, the WIN Lab has collaborated with four savvy entrepreneurs to get their advice on getting product ready for retail, partnering with retailers, helping those partners sell your products, and opening up your own shop. The following post was created by Krysta Lewis, CEO of Aisling Organic Cosmetics and a Babson WIN Lab accelerator alumna.  You’ve…

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How 2 Sell Early-Stage Tech

Wondering how to sell your early-stage tech business? The Blank Center welcomed Janet Comenos, CEO of Spotted Media, to a How 2 Tuesday event to share how to acquire your first group of customers. Janet founded Spotted Media to provide a way for brands to advertise using photos of celebrities in their day-to-day lives using…

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#How2Tuesday: How 2 Sell Early Stage Tech

The Blank Center’s #How2Tuesday series continues on Tuesday, April 11 at 5pm in Luksic 101 (new location!) How 2 Sell Early Stage Tech with Janet Comenos, CEO of Spotted Media! Janet will talk about selling in an early-stage tech environment: selling investors, employees, partners and clients. There will be a particular focus on both B2B…

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SVP Wellesley Commencement Speaker: Guy Kawasaki

For the final Lunch and Learn of the 2016 Summer Venture Program, our speaker was none other than marketing guru Guy Kawasaki. Kawasaki has authored thirteen books and was on Apple’s marketing team in 1984. He is jovial and speaks in metaphors, equating our fast-paced way of life to Tinder and the importance of quick…

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Tips for Selling Your Product/Service

One of challenges that many startups faces is not actually launching, but is selling product/service to customers. The Summer Venture Program Adviser, Jeff  Schiebe recently gave insightful tips for selling your business. When entrepreneurs sell their products and/or service, they should be able to answer the following three questions: what are you selling, who are…

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