Tag: Retail - page 3

Throw Back Thursdays: LFA New York Trip

By Nancy Yang | March 22, 2013

Back in October 2012, LFA took a group of 15 girls into New York City for a fashion industry trip. We left at the buttcrack of dawn Friday morning (6 am) and left New York right before Hurricane Sandy hit Saturday evening at 5. Despite only being there for a short period of time, our…

Posted In Undergraduate Blog

LEGO Builds Toward Sustainability

By Michael Chmura | March 3, 2010

While the latest recession hit the toy industry hard, Lincoln Armstrong M’93, of LEGO Americas Brand Marketing, said his company has experienced tremendous growth.  LEGO’s secret to success, Armstrong said, was a focus on core customers bolstered by innovative marketing campaigns. Armstrong’s talk, entitled “Innovation in Brand Marketing:  The LEGO Experience.” was delivered to a…

Posted In News & Announcements Blog