Tag: Nikki Sun

‘Personal Branding’ Assignment Nets Insightful Student Posts On LinkedIn®

By Barbara Blair | December 9, 2015

Marketing Professor Victoria Crittenden knows the importance of crafting a personal brand. “To be in any kind of business today, your first priority is to become chief marketing officer for the individual brand of YOU.” Students in her Ugrad Marketing Management class quickly learned how to do just that. One of their assignments was to…

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