Tag: mobile advertising

Avatar photo

Professor Grewal Publication Receives MarketingEDGE Best Paper Award

MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal. Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016. Co-authors are Northeastern Professor Yakov Bart, Munich School of Management Professor Martin Spann, and Tel Aviv University Professor Peter Pal Zubcsek. They…

Posted In Faculty & Leadership Blog