Tag: Marketing - page 3

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Self-Reflection

Have you ever felt at home while at work? Before working at the Blank Center, this was an unfamiliar concept to me. Today, I know exactly how it feels. I am incredibly fortunate to have spent four years working in the entrepreneurship center of America’s top-ranked school for entrepreneurship. Throughout my time here, I have…

Posted In Living Entrepreneurship Blog

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How 2 Activate Your Venture at a Live Event

At a recent How 2 Tuesday, Joe Lovett and Jessica Peterson of Cramer, a brand experience agency, shared how to stand out in an expo environment. Joe is Cramer’s Director of Strategic Planning and Jessica is a Strategic Planner. They aim to clarify the brand’s voice and create a plan to appeal to customers. Participating…

Posted In Living Entrepreneurship Blog

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How 2 Understand SEO

Kerri Koncius ’01 is the Founder & CEO of Koncius Digital Marketing, LLC, a Massachusetts-based firm that develops digital marketing strategies for clients across industries. Kerri visited the Blank Center to host a How 2 Tuesday dedicated to helping Babson entrepreneurs develop their search engine optimization (SEO) strategies, specifically for Google. SEO Overview Benefits of…

Posted In Living Entrepreneurship Blog

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#How2Tuesday: How 2 Understand SEO

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

Posted In Living Entrepreneurship Blog

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Brands are Watching: Lessons from Marketing Analytics

For the first class of my spring elective, Marketing Analytics with Dr. Abdul Ali, we had to read an article by Charles Duhigg, author of The Power of Habit. In the article, he reveals how Target can predict your buying habits. As I dug deeper into the method Target uses and progressed through the course,…

Posted In Graduate Blog

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Fashion Entrepreneurial Initiative Hosts Imagine-A-Thon ™

The Babson Fashion Entrepreneurial Initiative, in partnership with the Digital Experience Initiative, the IoT and Babson Marketing Clubs, will be hosting Imagine-A-Thon ™ on February 8-9, 2018 in the Blank Center. This creative hack-a-thon challenges you to think and act entrepreneurially combining art and science, vision and technology, to design a park experience for the…

Posted In Living Entrepreneurship Blog