Tag: Customers - page 2

Update on Carewell

By Babson Hatchery | December 8, 2016

The following post is from Jonathan Mleczko ’17 & Lexi Smith, co-founders of Carewell, a fall 2016 hatchery business. Since Carewell’s first blog post we have released a newer, but not yet complete, version of Carewell to our wait list of users. It seems that our target audience, caregivers aged 50+, desire a more complete…

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Getting Feedback from Customers

By Babson Hatchery | November 1, 2016

The following post is from Jonathan Mleczko ’17 & Lexi Smith , co-founders of Carewell, a fall 2016 hatchery business. Since the start of this school year, Carewell has made significant progress in terms of development. Now is the time to begin testing with live users that are not part of our families, which is…

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How to Interview Customers

By Emily Denoble | June 6, 2016

Unsure how to get honest feedback from customers? Keith Hopper, a Summer Venture Program advisor, recently led a Lunch and Learn workshop focused on this very task. His preferred method? One-on-one interviews. Keith believes that structured interviews help provide validation that you are solving a real problem, and that you are approaching it in the…

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What To Do While Exploring

By Antonette Ho | October 10, 2014

It’s been a couple weeks since we notified our first batch of Accelerator participants about what stage they’ll start out in the Butler Venture Accelerator. Many, like you, may be exploring various ideas and not sure what to do next. Cindy Klein Marmer, advisor to the Explore stage of the Accelerator, hosted a “Welcome to…

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Generating New Business Ideas: Empathy and Customer Focused Design

By Yerim Kim | September 18, 2014

The idea is crucial in starting a business. The first Butler Venture Accelerator activity this year was a lunch and learn session on how to identify, refine ideas, move forward, while keeping customer design in mind. Great ideas often solve problems that are not our own. Usually the group of people that we solve problems…

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3 Ways to Improve Your Client Acquisition Strategy

By Rotimi | January 8, 2014

–          Every company acquires clients differently. Find out what works best for you! Understanding the nuances of the client acquisition process for your business is crucial to success. For about one year my team spread our sales effort throughout multiple industries in order to obtain clients. We even spent one weekend cold calling more than…

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Startups Need Customers

By Paul Hammond | October 4, 2013

One of the biggest challenges Startups face is acquiring and retaining customers.  So many startups are focused on creating an awesome product, and why shouldn’t they be? It’s all about the innovation. The problem remains, where can they find the time to reach their customers? The biggest challenges for startups are time, capital, and human talent… among…

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