Tag: Customers

Engaging with Your Customer: How 2 Achieve Customer Success

At the core of any successful startup is a strong understanding of its customers. Throughout this semester’s #How2Tuesdays series, we’ve heard from experts that many startups fail because they never truly put themselves in their customers’ shoes to design a problem-solving product. So how can founders go above and beyond to serve their customers? Earlier…

Posted In Living Entrepreneurship Blog

Making A Great First Impression

“What percentage of what we discuss today, will you remember tomorrow?” asked Beth Goldstein during her Lunch and Learn. Beth is an advisor of the Summer Venture Program with an expertise in marketing and consulting. She spoke with our entrepreneurs all about forming the perfect pitch in a sales situation. Beth explained that on average…

Posted In Living Entrepreneurship Blog

How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

Posted In Living Entrepreneurship Blog

Customer Discovery

“Make your judgement trustworthy by trusting it.” Eric Braun, an advisor of the Summer Venture Program, spoke with our entrepreneurs all about the importance of customer discovery and understanding your assumptions. The only way you can trust your judgments about your customers is by testing them. Take all your hypotheses about your business model and…

Posted In Living Entrepreneurship Blog

Unicorns (or Unicamels) in the Middle East

The following post is from Ralph Haddad ’20, founder of Taste by Numeral Solutions, Inc. Numeral Solutions aims to change the way people’s tastes are integrated with their daily experiences. Our first platform called Taste is an innovative modern approach to restaurant discovery. This blog was originally posted on Medium. Access here >> I was…

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#How2Tuesday: How 2 Discover Your Customer

The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101. The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer…

Posted In Living Entrepreneurship Blog

Customer Learning

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

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Lecturer Peter Cohan Authors Book on Company Growth Strategies

Strategy Lecturer Peter Cohan has authored Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies. The book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Read more from an interview with Cohan and…

Posted In Faculty & Leadership Blog

#How2Tuesday: How To Do In Depth Market Research

The Blank Center’s #How2Tuesday series continues on Tuesday, Tuesday, February 21 at 5pm! How 2 Do In Depth Market Research with Angelo Santinelli, Adjunct Lecturer of Entrepreneurship! Just Start! Act! Go talk to Customers! For today’s millennial entrepreneur this means email or survey people. However, most entrepreneurs really don’t know how to create and administer…

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Future of Fashion

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. As part of Babson’s Global Entrepreneurship Week, the Fashion Entrepreneurial Initiative hosted a panel: The Future of Fashion. The panelists included Jay Adams, Co-Founder and CEO of BRASS, Dan Marques, Director of Online Marketing at Talbots, Aman Advani, CEO of Ministry…

Posted In Living Entrepreneurship Blog