Tag: customer development

Week 3: Summer Venture Program 2018

By Hailey Serna | June 14, 2018

Despite the rainy and gloomy weather, our entrepreneurs were enthusiastic and excited to get to work during our third week of the Summer Venture Program. As usual, we kicked off the week with some team updates and a delicious meal from a local restaurant. Something that always seems to amaze me about this cohort is…

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#How2Tuesday: How 2 Discover Your Customer

By Antonette Ho | October 3, 2017

The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101. The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer…

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Customer Learning

By Antonette Ho | August 21, 2017

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

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How to Interview Customers

By Emily Denoble | June 6, 2016

Unsure how to get honest feedback from customers? Keith Hopper, a Summer Venture Program advisor, recently led a Lunch and Learn workshop focused on this very task. His preferred method? One-on-one interviews. Keith believes that structured interviews help provide validation that you are solving a real problem, and that you are approaching it in the…

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3 Ways to Improve Your Client Acquisition Strategy

By Rotimi | January 8, 2014

–          Every company acquires clients differently. Find out what works best for you! Understanding the nuances of the client acquisition process for your business is crucial to success. For about one year my team spread our sales effort throughout multiple industries in order to obtain clients. We even spent one weekend cold calling more than…

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