Tag: Consumer Goods

Don’t Intern Only to Learn About an Industry, but Also Where It’s Heading

It’s hard to believe I’m more than half way done with my summer internship at the branding/advertising firm Mechanica. I’ve learned a lot about the industry and the responsibilities of the different departments/positions within a firm. However, one of the highlights of my internship was the day I was fortunate enough to attend BostInno’s State…

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Changing Products & Responsibility to past clients

Hey all– thanks for checking in and reading my updates on my work with Quetsol in Guatemala 🙂 As the title suggests, I would like to illustrate one of the issues Quetsol is having right now as it switches its business model from pay-to-own, to pay-as-you-go and optimizes its kit with new technology. Old kit…

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Pop Up Shop

While working as an intern at an online shopping company, I’ve been lucky to be exposed to a wide array of roles and projects that accumulate to build a strong brand such as BeachMint. Earlier this week, I worked at their warehouse/sample sale store. I’ve been to sample sales and pop up shops from different…

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Stepping Up with Social Media

I spent the last couple of days researching a new tool in the social media hub that allows users to post videos on their profile. The application to pioneer this tool is called Vine and it was recently acquired by Twitter when it launched earlier in January. This was my first time hearing about Vine…

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First Week of Internship

The first day of any new field you enter, whether it is your school or workplace, is always filled with mixed emotions. On my first day of interning at BeachMint, I nervously entered through the elevator doors without a clue as to what to expect. I had been to BeachMint once before during my winter…

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Senior Seminars – Sustainable Fashion and Design

For those who do not know, I love fashion. Even though I go to a business school, it is the fashion industry that I will be entering once I graduate college. So earlier this semester, I took a senior seminar in Fashion. Originally I was not signed up for a class; I am a second…

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Why companies use case interviews

More and more students are experiencing case interviews- they are popping up everywhere! Case interviews have always been a component of consulting interviews, but now we are seeing them used to evaluate marketing, strategy, operations and even retail positions. The case interview, or variations of the case interview, is here to stay. So, we should…

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Throw Back Thursdays: LFA New York Trip

Back in October 2012, LFA took a group of 15 girls into New York City for a fashion industry trip. We left at the buttcrack of dawn Friday morning (6 am) and left New York right before Hurricane Sandy hit Saturday evening at 5. Despite only being there for a short period of time, our…

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