Tag: Augmented Reality

How Technology is Reshaping Our Dining Experiences

By Digital Experience Initiative (dXi) | March 10, 2019

Post by Melissa Castro Experiential Eating Dining experiences have traditionally included a delicious meal paired with impeccable customer service and a nice ambiance. We can agree this was true a decade ago, but the tables have turned and the stakes are much higher now. Eating out is no longer a simple activity. Today, it requires…

Posted In Faculty & Leadership Blog

Why Many Marketers Believe that Augmented Reality is Doomed for Failure

By Babson Hatchery | December 4, 2017

The following post is from Mohit Juneja MBA’18, founder of IndulgeYoSelf.com™. IndulgeYoSelf.comTM is augmented reality for virtual try-on. Specifically, “Warby Parker for Jewelry.” Augmented Reality (AR) is the virtual overlay of contextual, digital information on a physical-world. Currently business value-add in the consumer space has been low given the primary use case of marketing. Marketers…

Posted In Living Entrepreneurship Blog

Augmented Reality: Entrepreneurial Opportunities and Challenges

By Antonette Ho | October 3, 2016

The following post is from Sara Wu ’18, a Butler Venture Accelerator team member. The Blank Center recently hosted a panel discussion around the topic of augmented reality (AR). We had the honor of having Sarah Downey, who is a writer, marketer, attorney and currently a Principal at Accomplice (FKA Atlas Venture); Ruben Mancha, Assistant…

Posted In Living Entrepreneurship Blog

Blank @ Boston – Augmented Reality

By Antonette Ho | September 13, 2016

The Blank Center is excited to announce that with Babson’s recent expansion in Boston, we will be hosting monthly events  at our new downtown location at 100 High Street! As our mission is to accelerate the practice of Entrepreneurship of All Kinds, we are looking forward to building a larger community for Babson and the…

Posted In Living Entrepreneurship Blog