Tag: Advertising

Stepping into the Entertainment and Media World

I’ve always had my eye on the entertainment and media industry, whether it’s because I grew up binging Keeping Up with the Kardashians or re-watching Bridesmaids multiple times. It’s an industry that not only cures my boredom at times, but brings me to the forefront of culture. My passion for this industry has led me…

Posted In Undergraduate Blog

2019 SVP Startup Profile: Rostock

Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! In our current social media age, advertisers and marketers are being presented with innovative new channels for reaching customers. But in…

Posted In Living Entrepreneurship Blog

Emily Denoble

How 2 Use Google AdWords

Do you have a website? Have you wondered how to use Google AdWords to increase traffic to your site? At a recent How 2 Tuesday event, Nicholas Bourdon taught us how. Nicholas is a sophomore at Babson and serves as the Vice President of the newly-established undergraduate organization Babson CODE. He took an “Ultimate Google…

Posted In Living Entrepreneurship Blog

Antonette Ho

#How2Tuesday: How 2 Use Google AdWords

The Blank Center’s #How2Tuesday series continues on Tuesday, April 18 at 5pm in the Blank Center Televideo Room! How 2 Use Google AdWords with CODE! Nicholas Bourdon is Vice President of Babson CODE and is also certified in Google AdWords. During this How2Tuesday, Nick will be sharing his knowledge to help your startup take advantage…

Posted In Living Entrepreneurship Blog

D Coley

Dear Brands: What Millennials Really Want From You

Brands are searching for ways to connect with millennial consumers. The days of free social media leading the way are over and millennials are more demanding than ever. If brands want to keep, or gain, market share of millennial consumers, there are a few things they should know. Below I have listed what I believe…

Posted In Undergraduate Blog

Jaime Doherty

Off to Boston – The Marketing Agency Trek!

CCD Guest Blog by Christianne Kinder ‘15 Last Friday, April 10th, I attended the Babson Marketing & Advertising Trek in downtown Boston coordinated by CCD. I, along with CCD members and three other Babson ugrads, Juliana Galofre ‘15, Samantha Becorest ‘16 and Rachel Secrist ’15 took off into the city and met up with current…

Posted In Undergraduate Blog

Natalie Cullings

Don’t Intern Only to Learn About an Industry, but Also Where It’s Heading

It’s hard to believe I’m more than half way done with my summer internship at the branding/advertising firm Mechanica. I’ve learned a lot about the industry and the responsibilities of the different departments/positions within a firm. However, one of the highlights of my internship was the day I was fortunate enough to attend BostInno’s State…

Posted In Undergraduate Blog

Winnie Zhu

New Plan of Action?

I have been doing a good job trying to get more followers on Pinterest, and more visits to the organization’s website. But, it’s time to take it up a notch. For weeks, I have been trying to come up with a plan to get more sponsors through Pinterest. I have been trying to think of…

Posted In Undergraduate Blog

Natalie Cullings

In Advertising, It’s All About The Strategy

While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…

Posted In Undergraduate Blog