Author: Yerim Kim - page 3

Prototyping New Ideas: From Zero to One

By Yerim Kim | July 1, 2014

On June 17th, Ross Beyeler’09, founder and CEO of Growth Spark, visited the Summer Venture Program. Beyeler shared lessons he learned on taking first steps in exploring ideas that has potential as a business. Beyeler’s most important lesson was to always focus on the customer. You need to set a goal to interact with potential…

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Marketing Intelligence for Entrepreneurs

By Yerim Kim | June 24, 2014

On May 27, Kevin Mulcahy visited the Summer Venture Program, and held a lunch and learn session about market intelligence. In the last few years, Mulcahy worked in delivering customized market and intelligence gathering insights on competitors, business partners and emerging market segments. According to Mulcahy, intelligence earns its name only when it serves a…

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Entrepreneurial Journey of SVP Alum Joanna Meiseles M’12

By Yerim Kim | June 18, 2014

On June 3rd, Summer Venture Program alum Joanna Meiseles M’12 visited the 2014 cohort to share her entrepreneurial journey. Meiseles is founder of Snip-its, the largest chain of children’s hair salons in the US, and is now Senior Director of Programs and Operations at MassChallenge, the largest start-up accelerator and competition in the world. The…

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Takeaways from SVP Alum Carl Sanders-Edwards M’12

By Yerim Kim | June 13, 2014

On May 22, Carl Sanders-Edwards M’12, founder and CEO of Jump Shift came to Babson to share his entrepreneurial journey with the Summer Venture Program participants. JumpShift is a company that helps organizations develop better leaders and managers by inspiring them to take smart action. Sanders-Edwards emphasized the importance of decisions throughout the session. Originally…

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How to get the most out a conference

By Yerim Kim | June 3, 2014

Lauren DiPerna M’ 15, one of the Summer Venture Program participants, shared what she learned from attending the 2014 CropLife America’s National Policy Conference in Washington DC at a peer to peer session on May 28. CropLife America is a trade association that represents more than 60 developers, manufacturers, formulators and distributors of crop protection…

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