Other than focusing on creating a great product for the end-user, we have to think a lot about the online experience we offer for shoppers which includes our virtual dress shirt designer app to let guys design their own customized men’s dress shirts. Then for Thread Tradition, we have to think about an easy ordering…
At home, the heater broke, and it’s still freezing in the northeast, almost as if it were the peak of winter, just without the snow and ice. But I’m working with fingerless gloves, bundled up feeling like a sumo wrestler. I’m thinking about more comfortable times, like if I were working in an office that…
We keep wondering about how we can prep for scale, looking to hire new awesome team members all the time, looking into building our of manufacturing facility and such. But we can’t find the best reasons to scale. Our sales are good, but not explosive. Our funds aren’t too high, so we need to be…
It’s interesting how some stores still have salespeople. Like real, hardcore salespeople that still work on part-base salary and part-commission. You see how quickly an associate will come by and tail your store experience making sure you’re never left unattended. It’s a bit horrifying for someone just browsing to feel pressured into trying something on,…
I’ve been engrossed in online shopping recently. I’ve recently come upon a wrist-watch addiction, realizing this after spending countless hours browsing watch forums learning about the beauty of horology. The places I usually go to shop for my watch needs are Daily Deal site trackers tracking watch sales since you have daily deals in almost every…
More recently we have explored more things for our marketing arsenal, from trying different search engines and testing our Google Adwords campaigns on their systems, to experimenting with more networks in display advertising, to more affiliate networks, but none of those panned out. In fact, what we have been trying to do is online marketing…
For the last few days, I’ve been undervaluing sleep, thinking it’s OK to go on 4 hours each day and churn the midnight oil because there’s tons of stuff that needs to be done. If I work twice as hard, I will be twice as effective. Clearly, that’s a fool’s thought, but with so many…
Reflecting on when we were working out of the Babson Summer Ventures program back in the summer of 2009, with startups like BongoBing and their founders Raul Pellerano and Mikaela Gillette, working on our startup, supporting them when they needed help, thinking about how I could cleverly go to my day job and work on…
Working with Chinese businesses isn’t the easiest thing to do, namely suppliers, especially when you are a foreign company. Even as Chinese persons ourselves (Fan and me), we have always had a hard time working with suppliers who basically hold no liability to us. For example, we’ve experienced some shady dealings with some suppliers, but…
As we’ve evolved through phases of how to manage on-site content, blog content, and external content creation, we’ve finally come to think about the following factors when creating great content for our business: i) Optimizing for SEO – of course, this isn’t as easy any more and will probably be less profitable what with all…
