Undergraduate Blog / Tag: Social Media

Emma Chanleap Bradley

The complexities of social media management

            One of my responsibilities as a digital marketing intern at a fashion start-up is social media management. To some, social media management sounds like a relatively easy task. However, there are many complexities when it comes to content curation across platforms such as Instagram, Facebook, and Pinterest.            Branding is an important aspect of…

Business Communications and Promotion in the Era of Social Media

For the past two weeks, I have settled into my internship position at Tru, Inc., which is a start-up based in Natick, MA that produces functional performance supplements. As an intern, I am the head of Social Media Operations in regards to the outreach and management of social media influencers! What are social media influencers?…

Wrapping Up

As the summer comes to an end, so does my internship with Saraswati Imports. I want to reflect on the summer and what I have learned from this overall work experience. There were a lot of little things that I learned that did not necessarily have to do with my job. This summer I was…

Xueer Ning

Social Media Advertising

On my morning commute to the office, I often check the latest news and browse social media. Facebook, Instagram and Snapchat have become pretty common amongst most millennials. Social media has also been in the spotlight recently over numerous data scandals such as the Cambridge Analytica scandal. When the news of the Cambridge Analytica scandal…

Hit Them Angles

One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…

Benchmarking Snapchat Geofilters at Career Fairs (and in Higher Ed)

Fellow higher education social media marketers: When a new social media platform is all the buzz, what do you do? Create an account and try to gain followers right away? Wait to see if the platform sticks around long enough to be worth your while? In higher ed, our undergraduate “customers” are unique in that…

Brandon Tomlinson

Social Media, Not Just a Youth Platform

Now that my internship with the Melanoma Foundation of New England is halfway completed, I am focusing more on marketing and PR as opposed to the operations of the sunscreen dispenser program. Working with the Foundation has really opened my eyes to the need to focus on your target market when creating marketing materials. A…

Sophia Zhu

Finding The One

Hi, my name is Sophia and I am a rising sophomore at Babson. I am from New York City and hope to get into marketing for the fashion industry in the future. I am currently interning at Araks, a swim, lingerie, and sleepwear company focused on making women feel beautiful. I am a social media intern…

Brandon Schwartz

The Dangers of Going Social

Since the introduction of Facebook in 2004, social media has revolutionized the way business is done, people communicate, and the way we live. The introduction of other social media utilities such as Twitter and Instagram have only added onto how billions of users from around the world interact with one another; however, as individual users…

Josuel Plasencia

Why your professional life should be online

This blog first appeared in LinkedIn as part of their Student Voices series on May 19th, 2015: https://www.linkedin.com/pulse/why-your-professional-life-should-online-josuel-plasencia. First things first. Google your name (along your college or workplace if your name is not very unique). Gauge your online presence with the search results. Millennial’s are missing out on a large opportunity to use the internet to grow…