Undergraduate Blog / Tag: Marketing

Sharon Chin

Five Quotes from a Twenty-something Entrepreneur

On the first day of my internship, I told Addy, one of the founders of Kapten & Son, that his name was also a nickname for a drug. He chuckled. There are three founders of Kapten & Son. When Kapten decided to focus on the US as its primary growth market, Addy picked up his…

Yating Lu

Complexity of working with an oversea graphic designer

When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…

Yating Lu

A Marketing Lesson – Brand Identity Creates Company Persona

I am sure we all have face a similar situation in which we look at certain color like red on a can, coke will jump into our mindset even if it’s not the first immediate thing in our mind. But color has definitely play a vital role in creating a brand’s persona. In my previous…

Sharon Chin

Three Ways to Make the Most of Your Commute

One of the things I miss most from Babson is the ability to wake up at 7:45AM to make it to my 8AM because of the 2 minute walk from dorm to classroom. This summer, my internship is located in a WeWork office in Williamsburg, Brooklyn, an “up-and-coming” neighborhood filled with gentrified ethnic restaurants selling…

Sharon Chin

DTR: Work Edition

When I say DTR, I don’t mean sitting next to your significant other and discussing whether or not you’ve hit a dead-end. Instead, I mean figuring out what kind of relationship you want to have with your supervisor/mentor at your internship. At Kapten & Son, my mentor is Ashley, a twenty-something graduate student with a…

Yating Lu

A Perspective Story

Second week of my internship just ended as I just finished my fifth draft on the brochure design. In the past two weeks, I have talked with other consultants in the office and gathered their feedback on the design and content. Additionally, I have also referenced other brochures in the office to get a sense…

Finding My Way to TechStyle

As my first blog, I found it only appropriate to introduce myself. I am an incoming Junior at Babson College, from Manhattan Beach, California. When I was applying to internships I mainly focused on Los Angeles based internships and a few Boston based internships. My interests ranged from Marketing to Operations and I focused on…

Sharon Chin

Steps to Finding the “Perfect” Internship

A search for an internship is kind of like a Mission: Impossible movie but less Tom Cruise and more disappointment. Same amount of stress though. From the beginning of spring semester, I knew that I was already behind on finding what to do for summer 2017. While many of my peers had already secured internships…

Karen Macias

First Thing’s First, Coffee!

Since my internship is somewhat atypical, with no set agenda or job description, I thought I’d give you a brief outline of what a day at the DEC looks like for me. 9:00 AM: Forever: the time it takes (or feels like) to brew coffee in the morning. Because the DEC is open 24/7 to many…

Vicky Keller

A Career in Sports: An Endeavor Worth Taking

Last week Dan Dropkin-Frank, Sales Manager at New England Revolution, visited the Sports Marketing class at Babson Collage.  As a guest blogger this week he shares his career journey to achieving his ultimate goal of breaking into the sports industry–a winding path, but as he states, “an endeavor worth taking”.     I quickly shut down GMail because I…