Undergraduate Blog / Tag: Marketing

Alexandra Guillot

Making Do with What You’ve Got

As I’m now wrapping up my second week with MainStreet Hammonton, there’s at least one lesson that is clear to me: in a nonprofit organization, you have to work with what you have. While this may be an obvious statement to many, I’ve never realized how this fact affects so much of a nonprofit’s work.…

Benchmarking Snapchat Geofilters at Career Fairs (and in Higher Ed)

Fellow higher education social media marketers: When a new social media platform is all the buzz, what do you do? Create an account and try to gain followers right away? Wait to see if the platform sticks around long enough to be worth your while? In higher ed, our undergraduate “customers” are unique in that…

Sharon Chin

Ending Things on a Good Note, Literally

It’s the third week of August, which means that my internship at Kapten & Son has come to an end! Although this is exciting because it means no more waking up at the crack of dawn to commute to Brooklyn and more beach days, I know that I will definitely miss the energy and people…

Sharon Chin

There’s No “I” in Team

I know that there is a “me” but there’s also a “met,” which is basically just as irrelevant. My office consists of only seven people, including myself. There’s our finance lead, our operations and customer services guy, our customer service representative, our sales and retail manager, our public relations and brand manager, myself, and Addy.…

Yating Lu

Complexity of working with an oversea graphic designer

When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…

Sharon Chin

Five Quotes from a Twenty-something Entrepreneur

On the first day of my internship, I told Addy, one of the founders of Kapten & Son, that his name was also a nickname for a drug. He chuckled. There are three founders of Kapten & Son. When Kapten decided to focus on the US as its primary growth market, Addy picked up his…

Yating Lu

A Marketing Lesson – Brand Identity Creates Company Persona

I am sure we all have face a similar situation in which we look at certain color like red on a can, coke will jump into our mindset even if it’s not the first immediate thing in our mind. But color has definitely play a vital role in creating a brand’s persona. In my previous…

Sharon Chin

Three Ways to Make the Most of Your Commute

One of the things I miss most from Babson is the ability to wake up at 7:45AM to make it to my 8AM because of the 2 minute walk from dorm to classroom. This summer, my internship is located in a WeWork office in Williamsburg, Brooklyn, an “up-and-coming” neighborhood filled with gentrified ethnic restaurants selling…

Sharon Chin

DTR: Work Edition

When I say DTR, I don’t mean sitting next to your significant other and discussing whether or not you’ve hit a dead-end. Instead, I mean figuring out what kind of relationship you want to have with your supervisor/mentor at your internship. At Kapten & Son, my mentor is Ashley, a twenty-something graduate student with a…

Yating Lu

A Perspective Story

Second week of my internship just ended as I just finished my fifth draft on the brochure design. In the past two weeks, I have talked with other consultants in the office and gathered their feedback on the design and content. Additionally, I have also referenced other brochures in the office to get a sense…