Undergraduate Blog / Tag: Fashion

Bessie Shiroki

Marketing Goes Deeper Than Promotions

At KULE these past two weeks I have been working with our new Director of Marketing in order to revamp our website. May sound simple, with a new aesthetic, new photos, different menu bar, but we have been using data to drive our decisions. I constantly am starting one project and finding more tasks within…

Bessie Shiroki

Reading Between the Stripes

What is it actually like to work at a fashion startup in New York City? In a sentence, my internship is a little like The Devil Wears Prada, minus the evil boss, but add pile… or ten…of colorful striped tees.  Just as it sounds, I do make my way around Manhattan between the office, the factory,…

Jessica Jean-Baptiste

Fast Fashion takes Planning

When most people think about the retail industry, operations and planning is usually not the first thing that comes to mind. In reality, operational planning is the major key to success for most fast fashion and off-price retail companies and Ross is no exception to that. It has been three weeks since I have started…

Sophia Zhu

Connections are Everything

I have been attending Curve, a lingerie and sleepwear trade show here in New York for two days now and my main take away is to never burn bridges with anyone. Over the past few days, a countless number of attendees have approached my mentor and the one thing she told us interns, is to…

Update from Alba

While we are in the midst of re-branding the Alba Boutique to a new and more meaningful Sloane and Ivy Boutique, it has come to my attention that re-branding is just as hard as starting a new store. Around the time of re-leasing the store, Kate and I also have to be creative when it comes…

First Day at Alba

I always had an interest in fashion ever since I began high school. I mean I did go to a fashion specialized high school in New York, so it was a given. But I ended coming to Babson because I thought business was a good foundation for anything. As a result, I wanted to combine…

The Journey of a Fashion Style (Production Edition)

This is the LAVINIA Rose Twill Jacket from Rebecca Taylor’s upcoming Holiday season. Let me bring you along the ride this style experiences in the Production department!   1. A PM (production manager) is briefed about this style in a Handover meeting with the Product Development team. The LAVINIA print was designed in-house so we had a…

Fashion Production – A Never Changing Industry

Fashion is an industry driven by trends. Of course, strategic marketing can push certain styles into trends, but more or less, consumers triumph all in the industry. Rebecca Taylor is known for its contemporary and vibrant prints paired with its slim, modern fit. Everyday RT designers are on Photoshop working on a new print artwork.…

Isabel Whitaker Esteve

Working at Rent the Runway – NYC Summer Internship

Rent the Runway is an outstanding company! I am so glad to be having this opportunity. Whenever I have something rented on I make sure to tell everyone around me about it! The usual response is: “What? You rented this? But it is so cool!” I, then, briefly describe the business model, my position as…

Isabel Whitaker Esteve

Life as an Assistant Fashion Buyer!

My internship as an assistant buyer has been a great learning experience! The fashion department at RTR is composed by the buying, planning and merchandising teams. All three work very close together to determine what products to buy, the amount of inventory to buy, what to merchandise, etc. As a buying intern I have participated…