Permanent Link: https://blogs.babson.edu/undergraduate/2019/08/17/the-business-side-of-fashion/
I have always dreamed of working in the business side of fashion. This summer I had the privilege of interning at a lingerie company in digital marketing and brand management. With industry giants such as Victoria’s Secret and Calvin Klein perpetuating an unrealistic image of ideal body type, many consumers have been left feeling excluded…
You need to choose what is right for you. I always thought I needed guidance and a group to try something new with, but this summer I was able to do it on my own. I asked questions, I listened, and I made mistakes, but learned from them. I took a risk by working for a…
At KULE these past two weeks I have been working with our new Director of Marketing in order to revamp our website. May sound simple, with a new aesthetic, new photos, different menu bar, but we have been using data to drive our decisions. I constantly am starting one project and finding more tasks within…
What is it actually like to work at a fashion startup in New York City? In a sentence, my internship is a little like The Devil Wears Prada, minus the evil boss, but add pile… or ten…of colorful striped tees. Just as it sounds, I do make my way around Manhattan between the office, the factory,…
When most people think about the retail industry, operations and planning is usually not the first thing that comes to mind. In reality, operational planning is the major key to success for most fast fashion and off-price retail companies and Ross is no exception to that. It has been three weeks since I have started…
I have been attending Curve, a lingerie and sleepwear trade show here in New York for two days now and my main take away is to never burn bridges with anyone. Over the past few days, a countless number of attendees have approached my mentor and the one thing she told us interns, is to…
While we are in the midst of re-branding the Alba Boutique to a new and more meaningful Sloane and Ivy Boutique, it has come to my attention that re-branding is just as hard as starting a new store. Around the time of re-leasing the store, Kate and I also have to be creative when it comes…
I always had an interest in fashion ever since I began high school. I mean I did go to a fashion specialized high school in New York, so it was a given. But I ended coming to Babson because I thought business was a good foundation for anything. As a result, I wanted to combine…
This is the LAVINIA Rose Twill Jacket from Rebecca Taylor’s upcoming Holiday season. Let me bring you along the ride this style experiences in the Production department! 1. A PM (production manager) is briefed about this style in a Handover meeting with the Product Development team. The LAVINIA print was designed in-house so we had a…
Fashion is an industry driven by trends. Of course, strategic marketing can push certain styles into trends, but more or less, consumers triumph all in the industry. Rebecca Taylor is known for its contemporary and vibrant prints paired with its slim, modern fit. Everyday RT designers are on Photoshop working on a new print artwork.…
