Undergraduate Blog / Tag: brand identity

Making Do with What You’ve Got

By Alexandra Guillot | June 6, 2018

As I’m now wrapping up my second week with MainStreet Hammonton, there’s at least one lesson that is clear to me: in a nonprofit organization, you have to work with what you have. While this may be an obvious statement to many, I’ve never realized how this fact affects so much of a nonprofit’s work.…

A Marketing Lesson – Brand Identity Creates Company Persona

By Yating Lu | August 9, 2017

I am sure we all have face a similar situation in which we look at certain color like red on a can, coke will jump into our mindset even if it’s not the first immediate thing in our mind. But color has definitely play a vital role in creating a brand’s persona. In my previous…