Undergraduate Blog / Tag: brand identity

Alexandra Guillot

Making Do with What You’ve Got

As I’m now wrapping up my second week with MainStreet Hammonton, there’s at least one lesson that is clear to me: in a nonprofit organization, you have to work with what you have. While this may be an obvious statement to many, I’ve never realized how this fact affects so much of a nonprofit’s work.…

Yating Lu

A Marketing Lesson – Brand Identity Creates Company Persona

I am sure we all have face a similar situation in which we look at certain color like red on a can, coke will jump into our mindset even if it’s not the first immediate thing in our mind. But color has definitely play a vital role in creating a brand’s persona. In my previous…