By MaiLinh Ho | July 11, 2020
Never heard about ad sales? Or have you heard of it but have zero clue what it does? Well you’ve come to the right place, because I’m about to tell you all the basics that you need to know about the space that is crucial to companies like Google, Facebook, and where I work, NBCUniversal.…
By MaiLinh Ho | July 11, 2020
I’ve always had my eye on the entertainment and media industry, whether it’s because I grew up binging Keeping Up with the Kardashians or re-watching Bridesmaids multiple times. It’s an industry that not only cures my boredom at times, but brings me to the forefront of culture. My passion for this industry has led me…
By D Coley | July 14, 2015
Brands are searching for ways to connect with millennial consumers. The days of free social media leading the way are over and millennials are more demanding than ever. If brands want to keep, or gain, market share of millennial consumers, there are a few things they should know. Below I have listed what I believe…
By Jaime Doherty | April 16, 2015
CCD Guest Blog by Christianne Kinder ‘15 Last Friday, April 10th, I attended the Babson Marketing & Advertising Trek in downtown Boston coordinated by CCD. I, along with CCD members and three other Babson ugrads, Juliana Galofre ‘15, Samantha Becorest ‘16 and Rachel Secrist ’15 took off into the city and met up with current…
By Natalie Cullings | July 22, 2013
It’s hard to believe I’m more than half way done with my summer internship at the branding/advertising firm Mechanica. I’ve learned a lot about the industry and the responsibilities of the different departments/positions within a firm. However, one of the highlights of my internship was the day I was fortunate enough to attend BostInno’s State…
By Winnie Zhu | July 20, 2013
I have been doing a good job trying to get more followers on Pinterest, and more visits to the organization’s website. But, it’s time to take it up a notch. For weeks, I have been trying to come up with a plan to get more sponsors through Pinterest. I have been trying to think of…
By Natalie Cullings | June 24, 2013
While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…
By Ross Simons | August 23, 2012
Hi Everyone, This may be one of my last posts, but I may have a few more posts left in the tank–who knows? Because of this being one of my last posts as a guest blogger for CCD, I thought it was appropriate to end with a pretty long post that reflects on what I…
By Ross Simons | August 22, 2012
I’ve been writing a number of blog posts this summer as a guest blogger for Babson’s Center for Career Development. I received a grant to assist me during the summer, and one of the conditions was that I blog about my experience at least eight times. I was more than happy to do that because…
By Ross Simons | June 14, 2012
In my job-search I viewed a lot of websites. I mean a lot–easily 150+. On a lot of these agency websites, you get their “Why you should work for us” spiel. You hear some cool stuff. Agencies really are a fun atmosphere, particularly for young professionals. But today, I’m not here to talk about the…