Undergraduate Blog / Author: Yating Lu

Yating Lu

Complexity of working with an oversea graphic designer

When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…

Yating Lu

A Marketing Lesson – Brand Identity Creates Company Persona

I am sure we all have face a similar situation in which we look at certain color like red on a can, coke will jump into our mindset even if it’s not the first immediate thing in our mind. But color has definitely play a vital role in creating a brand’s persona. In my previous…

Yating Lu

Learning vs. Doing at an Internship

Every morning when I go to the office, my supervisor would have a morning briefing with me. Usually during that time, we would talk about our next steps on the project, or simply agree upon one agenda before the day starts. One morning, I sat across her as usual, discussing my plan in tackling down…

Yating Lu

A Perspective Story

Second week of my internship just ended as I just finished my fifth draft on the brochure design. In the past two weeks, I have talked with other consultants in the office and gathered their feedback on the design and content. Additionally, I have also referenced other brochures in the office to get a sense…

Yating Lu

Applying Agile Methodology Beyond IT

If you have already took the Sophomore SME courses, you probably know what agile methodology is from IT class. It is the concept of approaching a work project through iterative processes in order to cope with unpredictability. Although agile tends to be a IT word since it is mostly use to describe a software development…

Yating Lu

IXL Innovation Olympics – A force that is disrupting the Consulting field

Curious about the next big thing? Companies should be always curious in order to stay competitive. It is easy to spot innovation within the field of product-offering industry, but what if we shift our attention to professional service-offering industry? Where does innovation lie in that field? I would like to answer this question with my…

Yating Lu

Uncertainty can be an Answer

  My excitement grows as I read an email from a colleague whom I used to work with at IXL Center during my last summer. The email came in with a bold heading of “IXL center is a Forbes Best Management Consulting Firm for 2017.” Additionally, the thrilling content draws in my attention more as…