Undergraduate Blog / Author: Taline Karozichian

Taline Karozichian

The Virtue of Pivoting in Business

As time goes on, you learn more and more bout your business and the markets needs. That’s exactly what we realized. There is a market for convenience, no doubt about it. But for rental? We aren’t all that sure anymore. The majority of our customers love the service we offer, and even ask to buy…

Taline Karozichian

Is Ground Marketing Valuable to Start-Ups?

Well it depends. Depends on the company’s funding, the amount of time you have. The demographic you’re trying to hit. Ground marketing is difficult. It takes a lot of guts and willpower, having to step up to people in the streets and plead your case. In true honesty, most of the people you speak to…

Taline Karozichian

Valuable Hobbies

The first time I picked up the camera was on our family trip to St. Trojan le Bain in France. Every year we would spend the last two weeks of August in Belgium with family, carving a few days out each year to venture off to a different part of Europe. That’s when I picked…

Taline Karozichian

How to Get on the Front Cover of the NY Post for Free

Let’s be real, everyone hates cold calling. It’s uncomfortable, requires a lot of work, and most of the time nothing comes from it. You have a goal, say to get in contact with someone, anyone, from NY Post to have them write an article on your company…for free. But, the problem starts with the fact…

Taline Karozichian

How to Beat Your Summer Commute

I hate carrying things. I see all these young people on the train and subway with nothing in their hands expect their phone and I get jealous. Pan to the left and there I am. A heavy backpack on my back, my camera bag in one hand, and my gym bag in the other. Last…

Taline Karozichian

You Have To Try Joy Bauer’s Nourish Snacks

For the last two weeks I have been caravanning around Arizona and Utah, spending my days hiking in national parks throughout the two states. The town of Tusayan, Arizona, also known as the home of the Grand Canyon, had very little to see except for the infamous rock formation it was known for. Well, that’s…

Taline Karozichian

How to Shoot a Film at Stew Leonard’s Home

It was pouring. The trains in and out of Grand Central were delayed. Cars from NJ were stuck on the Turnpike. The Nest had a shoot for Stew Leonard, a supermarket chain throughout the Tri-State area.  Call time was 10am, but with the weather and all we weren’t going to make it in time. The…

Taline Karozichian

How to Prepare for a Meeting With the President of Discovery

As a rising sophomore, there’s really no way to prepare for a meeting with the President of Discovery. Richard Ross, President of The Discovery Channel, and Avis Richards, CEO of Birds Nest, met on vacation a few years back, and instantly became good friends given both of their interests in social entrepreneurship.  That being said,…

Taline Karozichian

7 Film Students and 1 Business Student

Sounds almost like the beginning of a really bad joke, except that I was the business student who was completely outside of my comfort zone. Whenever I tell someone that I’m spending my summer working at a non-profit film production company on the West Side, their response is always, “oh, so you’re studying film at…