Undergraduate Blog / Author: Sophan Smith

Being Persistent in Networking

We hear so much about networking and the importance of building relationships… well, it doesn’t happen overnight and it takes some effort to meet people in person and not just send an email or a LinkedIn request. This was my main goal as I registered for the Future M Marketing conference in Boston. It was…

Digitas and RTM Trends

I first got to know Digitas from attending their open house in December 2013, they had invited several schools from the Boston area to visit their office location in Downtown Crossing, it was a much bigger event than they expected. At least 150-200 students were there, the place was packed. This just shows you how…

How Ad Agencies Are Changing

Gone are the days of billboard and print advertising.. well, they haven’t quite disappeared completely but the world of marketing has changed (a lot). I don’t have a marketing background but I have wondered how it will look a couple years from now. You see, we don’t have to wait for commercials to advertise the…

Interested? Apply Now.

This happens quite a lot, you see an interesting job opening and you want to apply but you have several obstacles in your way. Oh it’s midterm week, you have social events to attend to or….. you figured, that you wait until the due date since you have another two weeks before you get started…