Undergraduate Blog / Author: Lisa Alberts

Benchmarking Snapchat Geofilters at Career Fairs (and in Higher Ed)

Fellow higher education social media marketers: When a new social media platform is all the buzz, what do you do? Create an account and try to gain followers right away? Wait to see if the platform sticks around long enough to be worth your while? In higher ed, our undergraduate “customers” are unique in that…