Undergraduate Blog / Author: Emma Chanleap Bradley

Emma Chanleap Bradley

Continuing an internship beyond summer

I completed my first internship this summer. I was grateful to have received and accepted an internship offer. I was absolutely elated when my boss offered me a part-time position with the company during the academic year. While my work-ethic has proven to be a valuable asset to the company, there were other key factors…

Emma Chanleap Bradley

The business side of fashion

I have always dreamed of working in the business side of fashion. This summer I had the privilege of interning at a lingerie company in digital marketing and brand management. With industry giants such as Victoria’s Secret and Calvin Klein perpetuating an unrealistic image of ideal body type, many consumers have been left feeling excluded…

Emma Chanleap Bradley

The importance of experiential learning

Experiential learning has played a major role in my digital marketing internship for a fashion start-up. My company is quite young and entering into its third year of operation. Thus, the majority of our marketing strategies are trial-and-error-based as the company establishes a brand voice and image. I have managed the reformation of both the…

Emma Chanleap Bradley

The complexities of social media management

            One of my responsibilities as a digital marketing intern at a fashion start-up is social media management. To some, social media management sounds like a relatively easy task. However, there are many complexities when it comes to content curation across platforms such as Instagram, Facebook, and Pinterest.            Branding is an important aspect of…